Contacts
m.ismaili@iberry.farm

Strawberries A delicacy in any season

ABOUT THE STRAWBERRY

Strawberries

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Strawberries are rich in bioactive compounds due to their high amount of vitamin C, folate and phenolic compounds, which provide antioxidant and anti-inflammatory effects.

In addition, strawberries are rich in fibre, helping to control blood sugar levels, as they increase the feeling of satiety, reducing calories ingested and favouring weight loss. They are also rich in potassium, which helps regulate blood pressure.

Our Collaboration

iberry works closely with universities and agricultural research entities to enhance the quality of our growers’ strawberry, raspberry, and blackberry varietals. These partnerships focus on developing new and improved berry varieties that meet consumer preferences for flavor, texture, and yield.

Key aspects of our collaborative efforts include:

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Research Programs

iberry participates in variety improvement programs, often working with institutions to cultivate proprietary varieties. This helps ensure that we offer berries that are of a superior quality and tailored to evolving consumer tastes.
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Sustainable Practices

iberry emphasizes sustainable farming practices, working with universities to adopt eco-friendly techniques and technologies that enhance berry production while minimizing environmental impact.
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Field Trials

We conduct field trials in various growing regions, assessing the performance of different varietals under specific climatic and soil conditions. This hands-on research aids in identifying the best-performing varieties for commercial production.
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Consumer Insights

Collaborations also extend to gathering consumer feedback through taste tests and market research, the results of which are shared with our growers and guide breeding programs and production strategies.
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Strawberries being grown commercially on table top irrigation system.

Growing and harvesting

The strawberry belongs to the (large) rose family, just like the raspberry. Strawberry plants propagate through offshoots from the mother plant. These offshoots then form new plants. After propagation, the strawberry plants are planted. Depending on the climate, this is done in the open ground or in containers in the greenhouse.

 

Our strawberries are always carefully picked by hand. Each fruit goes straight from the plant into its consumer packaging. After the quality selection, the packaged strawberries are placed in transport boxes and immediately sent on their way to Berries Pride.

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    Long-lasting Freshness
    Our berries
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    Fresh Strawberries
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