Mouhssine has spent his whole career in the farming industry, graduating as an agricultural engineer and first entering the world of berries in 2010 As regional manager for a large multinational berry company, he applied his previous experiences and learnt quickly about this dynamic sector.

Crucially in this role, he earned the respect of growers, critical to the future success of iBerry.
A proud Moroccan, he also thinks from an international perspective, from which the company derives its strategy.